Mavericks governor Mark Cuban put out a tweet Monday night about Game 7 of the Celtics vs. Heat Eastern Conference Finals.
Specifically, it was a tweet asking people whether they were illegally streaming TNT's telecast.
MORE: Updates, highlights from Heat-Celtics Game 7
Cuban's choice of words triggered Twitter into — "Narc Cuban" instantly became a trending topic. Here are some of the replies, including an insta-poll: