The Chiefs cannot be spoken of without mentioning the Hunt family.
The team's founder, Lamar Hunt, who died in 2006, has been honored since 2007 with a patch on the left side of the jersey that includes the letters LH. This season, the Chiefs will debut another patch remembering the Hunt family.
The Chiefs' jerseys will feature a season-long memorial patch for Norma Hunt, Lamar's wife, who passed away in June at age 85.
"My family and I are so proud to honor our mother's life and legacy this season," Chiefs Chairman and CEO Clark Hunt said in a statement from the organization. "My mom loved football, and she loved the Chiefs."
Kansas City will commemorate Hunt during a halftime ceremony during its season-opening game against the Lions.
What is the NKH patch on Chiefs' uniforms?
The NKH honors the life and legacy of Norma Knobel Hunt.
Placed on the right side of the jerseys, the NKH patch mirrors the Chiefs' other patch, the one that honors the AFL and Lamar Hunt.
Norma Hunt was a minority owner of the Chiefs from 2006-23.
Who is Norma Hunt?
Hunt, who died on June 4, was considered the "First Lady of Football."
The Hunt family matriarch was one of four individuals, and the only woman, who attended the Super Bowl every year since its inaugural game in 1967 in which the Chiefs lost to the Packers. She ultimately saw the Chiefs win three Lombardi Trophies.
A life-long teacher, she will additionally be honored with the Norma Hunt Super Bowl Champion of Education program to commemorate her legacy within the Chiefs organization and the NFL.
Beginning this season for Super Bowl 58, one female educator will be chosen to attend the game and will be honored for their dedication and commitment to education.