Have you ever dreamed of talking to a AI-powered hologram of Cowboys owner Jerry Jones?
No? Well, that doesn't matter. Cowboys fans will have that option anyway while attending games in 2023.
On Thursday, the Cowboys unveiled "Jerry Jones - An Interactive Experience," a chance for fans to converse with Jones through AI. Fans can interact with the hologram through private tour groups or purchase $55 tickets for the Owner's Experience Tour at AT&T Stadium or The Star in Frisco.
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What is the Jerry Jones hologram?
In partnership with AT&T, which has naming rights to the Arlington stadium, the hologram was designed for "a focus on innovative fan experience."
Tourists can ask Jones a variety of questions, but the Cowboys revealed suggested topics. Of course, they are all about Jones, ranging from his youth to playing at Arkansas to his business ventures. The video ends with a fan asking Jones why he chose AT&T as the stadium's partner, to which he responds that AT&T represents America, just like Dallas.
"I wanted our Dallas Cowboys, America's team, to be associated with Alexander Graham Bell and AT&T," he responds.
Fans likely won't be allowed to ask just anything, especially if it concerns players or contracts or injuries. It's unclear if questions must be pre-approved, but it can be expected that the only questions allowed will be related to Jones' journey in football and only in football.
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Jerry Jones net worth
According to Forbes, Jones has a net worth of $13.5 billion.
His value has grown about $1.5 billion a year since 2018 when he became the controlling shareholder of Comstock resources, a Texas-based oil and gas company.
Jones bought the Cowboys in 1989 for $150 million. The franchise is now valued at $9 billion, the highest in the NFL.
Most valuable NFL teams in 2023
Here are the most valuable NFL teams in 2023, according to Forbes.
| Rank | Team | Value |
| 1. | Dallas Cowboys | $9 B |
| 2. | New England Patriots | $7 B |
| 3. | Los Angeles Rams | $6.9 B |
| 4. | New York Giants | $6.8 B |
| 5. | Chicago Bears | $6.3 B |
| 6. | Las Vegas Raiders | $6.2 B |
| 7. | New York Jets | $6.1 B |
| 8. | Washington Commanders | $6.05 B |
| 9. | San Francisco 49ers | $6 B |
| 10. | Philadelphia Eagles | $5.8 B |