NIL money has affected college football in a big way, and Georgia quarterback Carson Beck is just one of several players cashing in.
And he's not shy about letting people know.
The Bulldogs signal-caller, who is projected to be one of best quarterbacks in the SEC in 2024, was recently pictured buying a $300,000 Lamborghini. Based on this, it's clear his endorsements and what he's raking in from taking snaps at Georgia are working out for him.
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Carson Beck buys Lamborghini
Here's a look at Beck and his new car.
How much does Carson Beck make in NIL money?
Beck is one of the most notable figures in college sports, at least in terms of net worth. According to On3, Beck has an NIL valuation of over $1.1 million.
That number is only expected to rise after he finished the 2023 season with a 72.4-percent completion rate, 3,941 passing yards, 24 touchdowns, and six interceptions while leading Georgia to a 13-1 record and Orange Bowl win.
Beck joins a long list of Georgia quarterbacks in both statical success and value as he looks to guide the Bulldogs to another national title. Other notable Georgia quarterbacks include JT Daniels, who once held a net worth of $7 million according to multiple outlets, currently listed at $3 million.
Former walk-on and current Rams quarterback Stetson Bennett's net worth also sits at $3 million. Based on his current trajectory, Beck could surpass both of them by a decent margin as he looks to carry on the prestigious legacy.